South Carolina Code of Regulations Chapter 7 - ALCOHOLIC BEVERAGES, BEER AND WINE

1. What Chapter 7 Is and Why It Exists

Chapter 7 of the South Carolina Code of Regulations contains the rules created by the South Carolina Department of Revenue (SCDOR) to enforce the state’s alcohol laws.

The General Assembly (legislature) passes alcohol laws

The Department of Revenue writes detailed regulations to carry those laws out

Chapter 7 is where those detailed rules live

Purpose of Chapter 7:

Control how alcohol is manufactured, distributed, sold, transported, and stored

Protect public health and safety

Ensure taxes and fees are properly collected

Prevent illegal sales, especially to minors

2. Who Must Follow Chapter 7

Chapter 7 applies to any person or business involved with alcohol in South Carolina, including:

Manufacturers (breweries, wineries, distilleries)

Wholesalers and distributors

Retailers (liquor stores, grocery stores, bars, restaurants)

Importers and transporters

Event organizers selling or serving alcohol

Employees who handle alcohol as part of their job

3. Types of Alcohol Covered

Chapter 7 separates alcohol into three main categories, because each is regulated differently:

A. Alcoholic Liquors (Spirits)

Liquor with more than 21% alcohol by volume

Examples: vodka, whiskey, rum, tequila

B. Beer

Malt beverages with low to moderate alcohol content

Includes draft and packaged beer

C. Wine

Includes wine, cider, and similar fermented beverages

May include rules for both domestic and imported wine

Each category has separate permits, taxes, and rules.

4. Licensing and Permits

A large part of Chapter 7 explains permits and licenses, including:

A. Types of Licenses

Examples include:

Manufacturer permits

Wholesaler permits

Retail beer and wine permits

Liquor store licenses

On-premises consumption permits (bars, restaurants)

Temporary and special event permits

B. Application Requirements

Regulations explain:

Who may apply

Background checks

Location requirements

Fees and renewal schedules

Posting and display of permits

C. Permit Conditions

Permit holders must:

Operate only at approved locations

Sell only approved products

Follow allowed days and hours of operation

Keep permits current and visible

5. Sales Rules and Restrictions

A. Who Can Sell

Only properly licensed businesses may sell alcohol

Sales outside permit terms are illegal

B. When Alcohol Can Be Sold

Chapter 7 enforces rules on:

Legal days of sale

Legal hours of sale

Restrictions on Sundays and holidays (depending on permit type)

C. Where Alcohol Can Be Sold

Must be sold only at approved, permitted locations

Storage and sales areas must meet regulatory standards

6. Age Restrictions and Identification

Chapter 7 supports state law that:

Persons under 21 may not purchase or consume alcohol

Sellers must verify age using acceptable identification

Failure to check ID can result in fines, suspension, or permit loss

The regulations explain:

Acceptable forms of ID

Employee responsibility

Consequences for violations

7. Advertising and Promotions

Regulations control how alcohol may be promoted, including:

Truthful advertising requirements

Restrictions on misleading claims

Rules about giveaways, discounts, and promotions

Prohibitions on promotions that encourage excessive consumption

8. Transportation and Storage

Chapter 7 includes rules for:

Legal transportation of alcohol within the state

Required documentation during transport

Storage conditions

Inventory tracking

This helps prevent:

Tax evasion

Illegal resale

Unauthorized distribution

9. Taxes, Records, and Reporting

Businesses must:

Pay required alcohol taxes

Keep detailed sales and inventory records

Submit reports to the Department of Revenue

Allow inspections and audits

Failure to comply can result in:

Fines

Permit suspension or revocation

Seizure of alcohol

10. Enforcement and Penalties

Chapter 7 explains how rules are enforced:

A. Inspections

Conducted by state authorities

May include record reviews and on-site checks

B. Violations

Possible penalties include:

Monetary fines

Temporary suspension of licenses

Permanent revocation

Seizure of alcohol products

11. Relationship to Other Laws

Chapter 7:

Does not replace state alcohol laws

Works alongside South Carolina statutes

Provides details that statutes do not spell out

If there is a conflict, state law controls, and regulations must follow it.

12. Why This Chapter Matters

Chapter 7:

Protects public safety

Ensures fair business practices

Prevents illegal alcohol distribution

Supports responsible alcohol regulation

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